All comparisons
Zapier vs Make
The most popular automation platform vs the visual, branching power tool.
Overview
Zapier wins on simplicity, integrations count, and AI features baked into Zaps. Make wins on visual workflow design, branching logic, and cost-effective high-volume automations. Both have built-in AI nodes; the real difference is in how complex workflows can get.
Feature comparison
| Zapier AI | Make | |
|---|---|---|
| Integrations | 7000+ | 2000+ |
| Visual builder | Linear | Node-based / branching |
| AI agents | Zapier Agents | AI modules + agents |
| Loops & iterators | Basic | First-class |
| Learning curve | Easy | Medium |
Pricing comparison
| Zapier AI | Make | |
|---|---|---|
| Free tier | 100 tasks/mo | 1000 ops/mo |
| Entry plan | $19.99/mo | $9/mo Core |
| Team plan | $69/mo | $29/mo Pro |
Strengths
Zapier AI
- Largest integration library
- Easiest to learn
- AI features feel native
- Great for non-technical teams
Make
- Visual branching logic
- Better at high volume per dollar
- Loops, iterators, error handling
- More flexible data manipulation
Weaknesses
Zapier AI
- Gets expensive at volume
- Less power for complex flows
Make
- Steeper learning curve
- Fewer integrations than Zapier
Best use cases
Zapier AI
- • Simple, high-value automations
- • Marketing, sales, ops teams
- • Quick AI-assisted workflows
Make
- • High-volume data pipelines
- • Branching logic
- • Cost-sensitive automation builders
Our recommendation
Building your first 10 automations? Zapier. Building your 100th and watching the bill? Make.