How To Create Content With AI
A repeatable system for shipping blog posts, videos, and social content with AI as your co-pilot.
Overview
Most people use AI to write a single tweet. Pros use it to run an entire content pipeline. This guide gives you the exact stack and steps to take one idea and ship it across blog, video, and social in a single afternoon.
Step by step
- 1
Capture the idea
Voice memo or one-line note. Don't open AI yet.
- 2
Outline with Claude or ChatGPT
Paste the idea + your audience + your tone. Ask for 3 outline options. Pick one. Edit ruthlessly.
- 3
Draft the long-form piece
Section by section, not all at once. Ask AI to write in your past tone (paste a sample).
- 4
Generate hero imagery in Midjourney
Use a consistent --sref so every post in the series looks like it belongs together.
- 5
Make a 60-second video version
Image-to-video in Runway + ElevenLabs voiceover of the intro paragraph.
- 6
Slice into 5 social posts
Ask AI to extract the 5 best standalone insights and rewrite each for X, LinkedIn, and Threads.
- 7
Schedule and publish
Use your scheduler of choice. Track which AI-assisted formats actually get traction.
Tips
- AI is best at first draft and remixing — humans are best at strong opinions and stories. Don't let it flatten your voice.
- Reuse one master 'brand prompt' across every step.
- Keep a swipe file of openers you've written — paste them as examples.
Common mistakes
- • Publishing AI output unedited. Readers can tell.
- • Treating every post as a fresh project instead of remixing one core idea.
- • Skipping the visual — text-only AI content is invisible in 2026 feeds.