AI Marketing Playbook
Use AI across SEO, ads, content, and email — without sounding like a robot.
Overview
AI is the biggest unlock in marketing since paid social. But ChatGPT in the wrong hands produces the bland 'In today's fast-paced world' slop everyone scrolls past. Here's the playbook that actually drives growth.
Step by step
- 1
Start with your audience, not your AI
Write a one-page customer profile. Paste it into every prompt.
- 2
Do SEO with a tool, not raw ChatGPT
Surfer SEO or similar handles keyword + outline + on-page scoring. AI writes the draft on top.
- 3
Run an editorial pass
Every AI-written piece gets a human edit for opinion, story, and specifics. This is the difference between rankings and nothing.
- 4
Generate ad variations at scale
Use Copy.ai or Jasper to spin 20 headlines + 20 primary texts per campaign. Test in batches.
- 5
Personalize email at scale
AI + your CRM data = subject lines and intros that feel individual. Open rates jump.
- 6
Repurpose, always
One pillar piece → 5 emails → 10 social posts → 1 video. Treat AI as your remix engine.
Tips
- Save your brand voice as a system prompt and reuse it everywhere.
- Never use AI-generated stats or quotes. Replace them with real ones.
- Always include a strong specific example — that's the part AI can't fake.
Common mistakes
- • Publishing AI copy with no editing — Google and readers both punish it.
- • Letting AI invent product features you don't actually have.
- • Skipping the customer profile and wondering why output feels generic.